Our role in helping New Zealand earn vital export income through the efforts of Aotearoa’s hard-working food creators has never been more visible. Our contribution in helping shareholders reduce their environmental impact has never been so important. A better New Zealand depends on smarter farming more than it ever has - and we have the quality people moving with a common purpose.

Read the Chair's and CEO's Report

Key Highlights

Thanks to the support of many stakeholders, Ravensdown continued to play an essential role in helping food creators optimise production and reduce their environmental impact.




$53m profit from continuing and discontinued operations and before tax, rebate and bonus shares.





$33m returned to shareholders.



invested in physical infrastructure


New stores, roofs, loaders and machinery.





7,317 hours invested by the customer-facing teams on training to get ready to help with farm environment planning.



active users of HawkEye decision-making software


11% more customers are using the tool that can be used for online ordering and compliance reporting.



equity ratio


Operating cashflow of $56m and net debt of $0.3m.



research and development


$5.8m invested in research and development.



Net Promoter Score


NPS measures customer loyalty. A score over 35 is considered an outstanding result.



greenhouse emissions in tCO2e


CY scope 1 – Carbon Footprint Calendar Year Scope 1.


Business Model

Ravensdown is here to enable smarter farming for a better New Zealand.

Our business is impacted by, and has an impact on, all six capitals described in the Integrated Reporting Framework as specified by the International Integrated Reporting Council (IIRC).

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Human Capital

Human Capital

  • Specialists
  • Competent, skilled and experienced
  • Trained and certified
  • Engaged
  • Co-operative spirit
  • Committed and innovative
  • Resilient culture
  • Leadership
Financial Capital

Financial Capital

  • Shareholder investments
  • Grants
  • Ministry for Primary Industries
  • Operational revenue
  • Debt
  • Joint ventures
  • Investment in other business
    • Ravensdown Shipping Services
    • Cropmark Seeds
    • Ground spreading ventures
Manufactured Capital

Manufactured Capital

  • Manufacturing works, loaders, infrastructure
  • Lime quarries and stores network
  • Laboratory equipment
  • Precision blending plant
  • Aircraft, spreading trucks
  • Buildings (offices), land
  • On-farm silos
Intellectual Capital

Intellectual Capital

  • Patents, Intellectual Property
  • Trademarks
  • Specialist knowledge
  • Innovative technologies
  • Accredited laboratory
  • Innovation and research
  • Supplier intellectual capital
Social and Relationship Capital

Social and Relationship Capital

  • Enduring relationships
  • Strong collaboration and partnerships (agencies, government, suppliers, institutions)
  • Reputation
  • Corporate social responsibility
  • Stakeholder engagement
Natural Capital

Natural Capital

  • Phosphate rock
  • Energy / Power
  • Water and Air
  • Fuel - Petrol, Diesel and marine oil/diesel
  • Sulphur
  • Lime deposits
  • Minerals
  • Coal
Ravensdown Business Model
Open business model diagram
  • Domestic manufacturing and nationwide storage of essential inputs such as nutrients and aglime.
  • Seek out and secure physically and chemically tested bulk fertilisers from quality suppliers from around the world.
  • Nutrient advice from certified advisors based on the latest science and accurate test results
  • Expanding the knowledge base and team's capabilities for current and future opportunities.
  • Doing what we say we will do.
  • Collaborating with experts and academics to investigate and validate important potential solutions.
  • Smarter tools for smarter working.
  • Increasing precision for better decision making and improved nutrient efficiency.
  • The right amount of the right nutrient in the right place at the right time.

Value Created

Engaged Staff in a Safer Environment

Engaged Staff in a Safer Environment


Trusted and focused people in a positive and safety oriented culture using smart tools to strive and achieve.

Reduced Environmental Impacts

Reduced Environmental Impacts


Solutions that reduce potential nutrient loss to waterways or atmosphere.

Economic Returns

Economic Returns


Competitive pricing, rebates and balance sheet growth.

Reliable Supply of Quality Agri-Products

Reliable Supply of Quality Agri-Products


Biosecurity-checked, physically assessed and chemically tested products available in bulk when and where needed.

Optimsed Value from the Land

Optimised Value from the Land


Whether the land owner and local communities choose pastoral, arable or horticultural, we provide the right nutrients needed to grow any plant.

Leading Technology, Science and Information

Leading Technology, Science and Information


Solutions, tools and guidance to help with smarter farming.

Stronger Communities

Stronger Communities


Contributing to the economic and social fabric of New Zealand communities.


Responding to changing customer needs

Dependable availability of food - creating quality inputs

Our people are adapting in order to help customers thrive in a changing landscape.

The core provision of nutrients is complemented by science, technology and services all aimed at helping farmers optimise production and reduce their environmental impact.

01. Diagnostic & predictive tools

Analytical Research Laboratories - Measure nutrient levels in soils and plants to inform predictive models and derive fertiliser recommendations.

Robust models - Predictive tools improve decision making about phosphate-loss mitigation or nitrogen-use efficiency.

Remote scanning - Emerging technology to determine plant and soil nutrient levels and vegetation types.

02. Advisory services

Farm nutrient and environmental experts - Farm Environment Plans, nutrient budgets and good farming practice for optimised nutrient use.

Certified advisors - Trusted advice improves chance of on-farm adoption (training includes GHG mitigation).

03. Water mitigation

Integrated Catchment Management - A collaborative multi-stakeholder approach to environmental management at a catchment level.

ClearTech® - Dairy effluent treatment system reduces fresh water use and kills micro-organisms like E.coli.

04. Research

Precision coatings and blends - Smart fertilisers including N-Protect with a coating that reduces gaseous emissions.

Collaboration with others - Supporting evidential research into more efficient use of nutrients to minimise losses to water and air.

05. Precision application

IntelliSpread® - Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areas/waterways.

Precision spreading - GPS-guided certified groundspreaders reduce risk of under- or over-application of nutrients.

HawkEye® - Visual mapping tool eases decision making and can demonstrate compliance.

Stakeholder engagement and material issues

We engage with stakeholders to better understand what issues are important, how we can work together on common goals and how we can consistently improve our performance.

Risks and opportunities

In pursuing our goals towards creating and protecting value for our stakeholders in the short, medium, and long term, we proactively manage risk and opportunities in a dynamic operating context. In 2020-21 we faced challenges and risks associated with various events including Covid-19 that significantly impacted our business.

Strategic progress

Ravensdown is clear on why it exists and how it helps turn this goal into reality. The following sections are focused on how we are progressing on our five priorities.

Enabled people

Working smarter and farming smarter go hand in hand – we focus on helping our people do their best work together.

Enabling people takes constant focus and a positive, safety-oriented culture. Learning and development have always been prioritised, and staff and contractor wellbeing is increasingly important.

Trusted and Leading

We have an ambition to lead and will never stop trying to do what we say we will do.

Trust is built by accounting for multiple perspectives and being transparent across a range of measures. We aim to lead by prioritising environmental sustainability and social responsibility.

Quality agri products

Quality is about delivering promised performance – how it is experienced is the bedrock of our offering.

Whether it’s fertiliser, lime, seed or agchem products, farmers and growers need products that are fit for purpose, suitable for New Zealand conditions and available when needed.


We work with others to discover new approaches to the thorny challenges – the science never stops moving and neither will we.

When it comes to reducing the potential impact of fertiliser on the natural environment, precision, speed and accuracy are the key.

Technology and Services

Armed with supporting technology, our employees work with each other and customers to deliver excellent service.

Technology is a key driving force behind agsector improvement. It opens up new opportunities; new ways to track progress, make decisions, demonstrate performance and make connections with end consumers.

Meet the Board

Deep understanding and knowledge

As the board, we focus on good governance and oversight – setting the strategic course so the leadership team is clear on direction.

Meet the board

From left to right

Back row

Peter Moynihan

Jason Dale

John Henderson — Chair

David Biland

Bruce Wills

Front row

Jacqueline Rowarth

Nicola Hyslop

Jane Montgomery

Meet the Team

Optimistic about the future

As the leadership team, we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges.

Meet the team

From left to right

Back row

Mike Manning
GM Innovation and Strategy

Mike Whitty
GM Supply Chain

Garry Diack
Chief Executive

Mark McAtamney
Chief Information Officer

Stephen Esposito
GM Operations

Front row

Bryan Inch
GM Customer Relationships

Katrina Benedetti Forastieri
GM Culture and People

Sean Connolly
Chief Financial Officer

Governance Structure

The Board and Leadership Team are committed to creation and preservation of value for stakeholders in the short, medium and long term.

Board meetings take place at least eight times a year and more regularly as needed to achieve governance and regulatory responsibilities.

Governance Structure


Ministry for Primary Industries (MPI) forecasts sector export values will exceed $50 billion by 2025. This is to be achieved with less land, fewer animals and smarter farming practices.


We see climate change as a significant global threat and therefore track our greenhouse gas emissions and climate-related risks.