At A Glance

Chair and CEO Report

Rather than just look at the financial picture of our year, our performance is better understood in the context of our stakeholders: the ones who impact us and the ones we have an impact upon.

After all, we exist to enable smarter farming for a better New Zealand.

Smarter farming is all about reducing environmental impact and optimising value from the land. When it comes to a better New Zealand, we are part of the solution.

John Henderson, Chair & Greg Campbell, CEO

How we define and create Value

Business Model

Why we are here To enable smarter farming for a better New Zealand.

How we deliver on that purpose:

By providing products, expertise, and technology to help farmers reduce environmental impacts and optimise value from the land.

Where are we prioritising?

Download extract from the Stakeholder Review 2018


Ravensdown's governance structure is set up to promote accountability and to support its ability to create value in the short, medium and long term. It provides insight on strategy implementation and direction, while supporting ethical, compliant behaviour throughout the business.

Business Model
Supporting Graph
Download from Stakeholder Review 2018


The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdown's core values and to guide all employees and directors in our relationships with our stakeholders. Key parts of this Code include

Company Values

Our decisions and personal behaviour will at all times be consistent with our Core Values of:

  • Successful co-operative – We put the customer at the centre of everything we do
  • Empowered people – We choose the best people, keep them safe, and enable them to do their best
  • Enduring relationships – We develop long-term relationships based on integrity and trust
  • Environmental leadership – We strive to lead in the field of sustainability
  • Driving Innovation – We drive the business forward by finding better solutions

Fraud Policy

Ravensdown has a philosophy of “zero tolerance” towards fraud, both inside and outside of the company. We value the integrity of our staff and recognise that they have a key role to play in the prevention, detection and reporting of fraud. We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity. We are committed to creating and maintaining an honest, open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis. All reported cases of fraud will be investigated.

Conflict of interest/ Related party transactions

Like most co-operative companies, Ravensdown Limited has frequent transactions with its farming Directors in the ordinary course of business. All transactions are conducted on commercial terms.

A Conflict of Interest Policy, ensures that any real or perceived conflicts related to staff members are managed at arm's length.

Meet the Board


John Henderson


John runs a 22,000 stock unit sheep and beef breeding and finishing operation, has been on the Board since 2004 and has been Chair since February 2014. As well as running a legal practice in Marton, John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas.

Scott Gower

Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006. Scott is a member of the NZ Institute of Directors and holds a certificate in company direction. He has completed a number of governance courses and continues to prioritise professional development.

Bruce Wills

B. Ag. Com

Bruce farms an 8,000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015. Bruce holds a wide range of governance positions, particularly in the science and environmental areas. He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014.

Tony Reilly

B. Ag. Com

Tony runs the family dairy farming business and has been on the Board since 2004. Tony has been involved in governance at a local and national level, particularly in the dairy sector for 20-plus years. He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra.
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD.

Tony Howey

B. Ag. Com

Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd, Tony grows for the arable, vegetable and berryfruit sectors over 700 ha. He has been on the Board since 2006.
Currently Tony is a director of several local companies, is the Chair of NZGAP and Vice-President of Horticulture NZ.

Kate Alexander

Dip. Ag. bus. Mgmt

Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014. Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand.
Kate is a Member of the IOD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme.

Glen Inger

Glen is an Auckland-based entrepreneur who has been on the Board since 2007. Glen was a founding director of the Warehouse Group and was a board member there for 11 years. He currently has directorships of 20 private companies across agriculture, property, retail and tourism sectors. Glen's agricultural investments include dairy, beef, avocado, kiwifruit, mushroom, forestry and aquaculture.

Peter Moynihan

B. Ag. Sc

Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013. Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme.

Jason Dale

B. Com FCA

Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014. He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC. He was the former CFO of large listed and unlisted companies such as EROAD, Auckland Airport, PGG Wrightsons and Fonterra Ingredients.

Stuart Wright

Deputy Chair

Stuart farms 330ha west of Christchurch growing arable crops, seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014. Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations.

Meet the Team

Greg Campbell

Chief Executive Officer

Greg started with Ravensdown in 2013 and was formerly Chief Executive of Ngāi Tahu Holdings. Greg has been Managing Director of Transpacific New Zealand, a director of various companies and a past director of PGG Wrightsons.

General Manager Customer Relationships

Bryan started with Ravensdown in early 2014 and was previously CEO of Canterbury Building Society and held senior roles with Rabobank.

Chief Financial Officer

Sean started with Ravensdown in 2004 and has been CFO since 2005.

Chief Information Officer

Mark started with Ravensdown in 2001 and for the last 10 as CIO has developed leading technologies that transformed the precision of our spreading services and interaction with customers.

General Manager Operations

Stephen is a professional engineer and joined Ravensdown in July 2018 after 20 years of international experience in operations, risk management and strategy development.

General Manager Supply Chain

Mike started with Ravensdown in 1997 and has held a variety of roles in finance, sales, marketing, manufacturing and now the supply chain.

General Manager Innovation and Strategy

Mike started with Ravensdown in 1981 and has held a variety of roles in marketing, sales supply and R&D.

General Manager Culture and People

Katrina joined Ravensdown in July 2018 with over 20 years of experience in Human Resources and Organisation Development. Her expertise is in designing positive workplace environments that engage people through all stages of their employment.

How our services reduce Environmental Impacts