Our role in helping New Zealand earn vital export income through the efforts of Aotearoa’s hard-working food creators has never been more visible. Our contribution in helping shareholders reduce their environmental impact has never been so important. A better New Zealand depends on smarter farming more than it ever has - and we have the quality people moving with a common purpose.Read the Chair's and CEO's Report
Thanks to the support of many stakeholders, Ravensdown continued to play an essential role in helping food creators optimise production and reduce their environmental impact.
$53m profit from continuing and discontinued operations and before tax, rebate and bonus shares.
$33m returned to shareholders.
invested in physical infrastructure
New stores, roofs, loaders and machinery.
7,317 hours invested by the customer-facing teams on training to get ready to help with farm environment planning.
active users of HawkEye decision-making software
11% more customers are using the tool that can be used for online ordering and compliance reporting.
Operating cashflow of $56m and net debt of $0.3m.
research and development
$5.8m invested in research and development.
Net Promoter Score
NPS measures customer loyalty. A score over 35 is considered an outstanding result.
greenhouse emissions in tCO2e
CY scope 1 – Carbon Footprint Calendar Year Scope 1.
Ravensdown is here to enable smarter farming for a better New Zealand.
Our business is impacted by, and has an impact on, all six capitals described in the Integrated Reporting Framework as specified by the International Integrated Reporting Council (IIRC).
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- Domestic manufacturing and nationwide storage of essential inputs such as nutrients and aglime.
- Seek out and secure physically and chemically tested bulk fertilisers from quality suppliers from around the world.
- Nutrient advice from certified advisors based on the latest science and accurate test results
- Expanding the knowledge base and team's capabilities for current and future opportunities.
- Doing what we say we will do.
- Collaborating with experts and academics to investigate and validate important potential solutions.
- Smarter tools for smarter working.
- Increasing precision for better decision making and improved nutrient efficiency.
- The right amount of the right nutrient in the right place at the right time.
Responding to changing customer needs
Dependable availability of food - creating quality inputs
Our people are adapting in order to help customers thrive in a changing landscape.
The core provision of nutrients is complemented by science, technology and services all aimed at helping farmers optimise production and reduce their environmental impact.
01. Diagnostic & predictive tools
Analytical Research Laboratories - Measure nutrient levels in soils and plants to inform predictive models and derive fertiliser recommendations.
Robust models - Predictive tools improve decision making about phosphate-loss mitigation or nitrogen-use efficiency.
Remote scanning - Emerging technology to determine plant and soil nutrient levels and vegetation types.
02. Advisory services
Farm nutrient and environmental experts - Farm Environment Plans, nutrient budgets and good farming practice for optimised nutrient use.
Certified advisors - Trusted advice improves chance of on-farm adoption (training includes GHG mitigation).
03. Water mitigation
Integrated Catchment Management - A collaborative multi-stakeholder approach to environmental management at a catchment level.
ClearTech® - Dairy effluent treatment system reduces fresh water use and kills micro-organisms like E.coli.
Precision coatings and blends - Smart fertilisers including N-Protect with a coating that reduces gaseous emissions.
Collaboration with others - Supporting evidential research into more efficient use of nutrients to minimise losses to water and air.
05. Precision application
IntelliSpread® - Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areas/waterways.
Precision spreading - GPS-guided certified groundspreaders reduce risk of under- or over-application of nutrients.
HawkEye® - Visual mapping tool eases decision making and can demonstrate compliance.
Stakeholder engagement and material issues
We engage with stakeholders to better understand what issues are important, how we can work together on common goals and how we can consistently improve our performance.
Risks and opportunities
In pursuing our goals towards creating and protecting value for our stakeholders in the short, medium, and long term, we proactively manage risk and opportunities in a dynamic operating context. In 2020-21 we faced challenges and risks associated with various events including Covid-19 that significantly impacted our business.
Ravensdown is clear on why it exists and how it helps turn this goal into reality. The following sections are focused on how we are progressing on our five priorities.
Working smarter and farming smarter go hand in hand – we focus on helping our people do their best work together.
Enabling people takes constant focus and a positive, safety-oriented culture. Learning and development have always been prioritised, and staff and contractor wellbeing is increasingly important.
Trusted and Leading
We have an ambition to lead and will never stop trying to do what we say we will do.
Trust is built by accounting for multiple perspectives and being transparent across a range of measures. We aim to lead by prioritising environmental sustainability and social responsibility.
Quality agri products
Quality is about delivering promised performance – how it is experienced is the bedrock of our offering.
Whether it’s fertiliser, lime, seed or agchem products, farmers and growers need products that are fit for purpose, suitable for New Zealand conditions and available when needed.
We work with others to discover new approaches to the thorny challenges – the science never stops moving and neither will we.
When it comes to reducing the potential impact of fertiliser on the natural environment, precision, speed and accuracy are the key.
Technology and Services
Armed with supporting technology, our employees work with each other and customers to deliver excellent service.
Technology is a key driving force behind agsector improvement. It opens up new opportunities; new ways to track progress, make decisions, demonstrate performance and make connections with end consumers.
Meet the Board
Deep understanding and knowledge
As the board, we focus on good governance and oversight – setting the strategic course so the leadership team is clear on direction.
From left to right
John Henderson — Chair
Meet the Team
Optimistic about the future
As the leadership team, we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges.
From left to right
GM Innovation and Strategy
GM Supply Chain
Chief Information Officer
GM Customer Relationships
Katrina Benedetti Forastieri
GM Culture and People
Chief Financial Officer
Ministry for Primary Industries (MPI) forecasts sector export values will exceed $50 billion by 2025. This is to be achieved with less land, fewer animals and smarter farming practices.
We see climate change as a significant global threat and therefore track our greenhouse gas emissions and climate-related risks.